Simplified issue life insurance is the fastest-growing segment in the independent agent channel. Here's why — and how to make it the backbone of your business.
What Is Simplified Issue?
Simplified issue (SI) policies skip the medical exam. Instead of blood draws and 6-week underwriting, clients answer a short health questionnaire and get a decision in minutes to days, not weeks.
For independent agents, this means:
- Faster closes — no waiting 4-6 weeks for underwriting
- Higher placement rates — fewer clients drop off during the process
- Broader market — serve clients who avoid medical exams
Simplified Issue vs. Fully Underwritten: When to Use Each
Use Simplified Issue When:
- Face amount is under $500,000
- Client wants coverage quickly (within days)
- Client is healthy but doesn't want the hassle of exams
- Final expense or burial insurance needs
- Client has a fear of needles or medical procedures
Use Fully Underwritten When:
- Face amount exceeds $500,000
- Client is in excellent health and wants the lowest possible rate
- Client is young and the savings justify the wait
- Complex estate planning cases
Top Simplified Issue Carriers in 2026
Not all SI carriers are created equal. The best ones offer competitive rates, fast decisions, and strong agent support. When quoting SI, you want access to at least 15-20 carriers to find the best fit for each client's health profile.
With VisibleIQ, you can compare 34 carriers side by side — all simplified issue — in under 60 seconds. No toggling between carrier portals.
How to Position Simplified Issue to Clients
"You can get approved as soon as today — no doctor's visit, no blood test, no waiting. Just a few health questions and we'll find you the best rate from over 30 carriers."
That script converts because it addresses the three biggest client objections at once: time, hassle, and fear of medical exams.
The Agent's Advantage
Agents who specialize in simplified issue close more policies per month than generalists. The math is simple: if fully underwritten takes 4-6 weeks and SI takes 1-3 days, you can close 10x more policies in the same timeframe.
Pair that with automated follow-up and multi-carrier quoting, and you have a system that scales.
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